Digital marketing Feature story Mass participation Spotlight Stories

The video revolution is here. Discover how hyper personalization of video content is redefining and repurposing digital marketing landscapes.

A huge number of tools and strategies fight for the attention of marketers nowadays. Amidst the noise of options, video content emerged, not just as an additional medium, but a dynamic force transforming the marketing environments everywhere.


The video revolution is leading digital marketing strategies


We’re now halfway through the golden age of video consumption, a trend propelled by technological innovation and evolving viewer preferences. The ubiquity of smartphones and the proliferation of high-speed internet as well as spending more time at home during the past years, have converged to make video content not just accessible but a must-have, integral element of the daily digital experience. According to a report by HubSpot, over 54% of consumers expressed a desire to see more video content from businesses they support. Moreover, consumers today are not just viewers but participants in a visual journey that should reflect their preferences, aspirations, and lifestyles. A survey revealed 87% of marketers credited video with a direct, positive impact on sales, with 96% agreeing that videos augmented user understanding of their product or service. Marketers have also underscored the prodigious impact of video content, with 83% advocating for videos under 60 seconds. This evolution is not sporadic but aligns with the rise of platforms like TikTok, which have made engagement the cornerstone of effective video content.


Much of this shift towards video consumption was created by the platforms we binge weekly


Netflix, Disney, and HBO are not just titans in the entertainment industry; they are savvy navigators of the landscape of advertising and digital marketing, leveraging data and technology to redefine engagement, content dissemination, and brand visibility. These media giants are responding to a profound global shift – a digital renaissance marked by an insatiable consumer appetite for video content.

Netflix’s 208 million subscribers benefit from personalized marketing, using algorithms and viewer data to enhance content discoverability. Disney, after launching Disney+, gained 100 million subscribers in 16 months, emphasising engagement over mere visibility. Meanwhile, HBO Max utilises data to guide content creation and distribution. These changes represent a worldwide trend in video content. Brands orienting towards content that is authentic and carefully placed in the context of the consumers are thriving in their digital marketing strategies.


We are in an era where video content is king. It’s about engagement metrics, conversion rates, and viewer retention 


This video consumption trend transcends entertainment; it’s redefining advertising and digital marketing, making video content the symbol of effective, engaging, and results-driven marketing. Companies are now more than advertisers, they are content creators, strategists, and data analysts. Consumer insights transform video content from passive visual narratives to interactive, engaging, and conversion-oriented marketing tools.

Recent years’ surveys spotlight the meteoric rise of video content in the strategic arsenals of marketers. According to Wyzowl’s State of Video Marketing survey, a staggering 91% of businesses have integrated video as a cardinal component of their marketing strategies. This isn’t a superficial trend, but an evolution rooted in a consumer shift towards visual, immersive, and interactive content. The global digital video viewership is projected to burgeon to 3.5 billion, underscoring this universal and insatiable appetite we have for visual narratives.

Every second spent on video content is engagement, a connection that transcends digital interfaces, immersing viewers. And brands get that relatable, tangible, and engaging character. People are allocating 17 hours per week on an average to online videos, with a whopping 52% more likelihood to share video content than any other content type.

In this dynamic interaction of pixels and perspectives, iRewind ONE emerges as a quintessential digital marketing tool.


Personal performance as authentic narratives, engaging video artefacts that are easily shareable on mobile devices


It’s not just about viewing your marathon performance; it’s about experiencing, living, and relishing every frame, every move, every emotion. Emotion in motion can only be relayed through iRewind and iRewind ONE hyper personalized videos. 75% of viewers are engrossed in short-form video content on their mobile devices. This underscores the incredible shift towards content that is not only visually captivating but also concise, potent, and tailored to the fast-paced, mobile-first consumer lifestyle. The emphasis is not just on creation but on strategic, targeted, and personalized dissemination, a feature iRewind and iRewind ONE hyper personalized videos lead with dominance. A consumer trend tracker survey unveiled that 69% of U.S. consumers prioritise authenticity and relatability over polished, high-quality video or audio.


iRewind and iRewind ONE hyper-personalized videos stand for content that reflects, resonates, and sheds light on individual identities and stories


Today’s consumers crave authenticity, high quality and instant gratification. They seek content that’s concise, versatile, and instantly shareable across various platforms. Enter iRewind and iRewind ONE personalized videos. While they’re perfectly tailored to the individual, they retain the raw essence of athletic prowess. This unique mix touches each video with the genuine feeling consumers yearn for. By capturing real moments from real people, these videos serve as enduring memories that last throughout the years. And that’s the ripple effect brands can have over consumers while choosing personalized videos as their engagement mechanisms.

Just imagine the brand impact when this innovative approach reaches marathon participants directly. Instead of a generic ad campaign to address all audiences, with personalized videos, a brand can actually have 10,000 ads straight to each of the people in the audience. Thus harnessing the power heartfelt, meticulously crafted personalized video memories, brought to life by iRewind and iRewind ONE. It’s not just marketing; it’s an emotion-driven revolution.

Looking ahead, the visual revolution is set to gain momentum, with 70% of marketers who haven’t yet ventured into video planning to do so for the next months and years. iRewind and  iRewind ONE videos transform generic content into personalized narratives that speak, resonate, and convert. This is a digital video marketing tool through which brands are experienced and content is not viewed, but felt.

Feature story Spotlight

Spotlight on Success: Fotop and iRewind ONE are revolutionizing mass participation sporting events

Welcome to the first installment of #iRewindONESpotlight, a captivating series of video interviews highlighting our trusted partners and customers from around the globe. Get ready to be inspired, informed, and challenged in new and exciting ways. We’ll dive deep into these stories of collaboration, full of opportunities and exciting moments. Tune in, turn on, and let ‘Spotlight’ reveal the best in personalized video partnerships.

In this first episode, we spotlight Fotop, one of the world-leading platforms for event, tourism, and attraction photography. This blog post is a companion to an in-depth video interview with Andre Chaco, CEO of Fotop, as he discusses the company’s evolution and the game-changing impact of their collaboration with iRewind.

🎥 Watch the Full Interview:


About Fotop

Fotop, headquartered in Brazil, has a worldwide presence, operating in countries like Ecuador, Colombia, Italy, Portugal, Australia, and Ireland. Initially concentrating on sports events like marathons and triathlons, Fotop has broadened its reach to encompass various other markets. They have streamlined the process for photographers to upload and categorize their images, making it more accessible for event participants to find and purchase their photos.


The genesis of the Fotop and iRewind partnership

Fotop embarked on its collaboration with iRewind two years ago, as the platform brought professionalism and ease to the company’s operations. “Instead of upgrading our own platform or creating a new one, it was much easier to partner with iRewind,” says Andre Chaco, CEO Fotop. The alliance has enabled Fotop to concentrate on their core business while benefiting from the continuous upgrades and improvements to the “iRewind ONE” platform.


The Power of Video

Chaco highlights the crucial role videos play in the attendee experience. “Having the video now is fantastic”, he shares, recalling reactions from customers who were touched by watching videos of their marathon finishes. The profound emotional connection these videos inspire has resulted in overwhelmingly positive feedback and repeat purchases, validating the importance of video in their service offering.


Prioritizing Data Over Verbal Reviews

Chaco underscores the value of customer behavior over verbal feedback. “If someone says they love the video but doesn’t purchase it for the subsequent event, I understand they didn’t like it that much,” he adds. The ultimate indicator of service excellence is the repetition of purchases.


Final thoughts

The collaboration between Fotop and iRewind has been reciprocally advantageous, elevating the customer experience and putting a spotlight on both companies in the marketplace. The resoundingly positive feedback and recurring purchases demonstrate the transformative power of video in capturing life’s significant moments. “We receive a lot of feedback, and the vast majority is really, really good, which also inspires us to continue producing videos for more and more events,” concludes Chaco.

Stay tuned for more interviews in the series in the upcoming months.