Digital marketing Feature story

Personalized portrait videos, power play. Personalizing the future of digital marketing and audience connections

The game-changing trend for marketers in the realm of mass participation sporting events: personalized videos in portrait mode.


Nowadays, the race for consumer engagement is as competitive as any marathon. The consumer is no longer a passive observer but an active participant, craving for personalized experiences that resonate on a deeper level with his or her individual wants and expectations.


The finish line is just the beginning  


Gone are the days when crossing the finish line was the climax of a race. In the digital era, the journey and the shared stories matter just as much. In this context, personalized portrait videos have emerged as the ultimate engagement tool, capturing what’s meaningful in a format tailor-made for immediate social media sharing and consumption.  


What’s the deal with portrait mode?  


Social media platforms are designed with mobile users in mind, and their preference for portrait mode content in reels and stories reflects this. The reasoning is straightforward: usability and engagement.  


Most users hold their smartphones vertically, or in portrait orientation, nearly 94% of the time, according to several MOVR Mobile Overview Reports. Creating content that aligns with this natural grip allows for a seamless, one-handed user experience, which is critical for engagement.  


When it’s about sharing the rush of adrenaline and personal triumph on platforms like Instagram or TikTok, portrait videos are leading the way. When you combine the power of personalized videos with the friendliest format – portrait, you get cinematic history for each marathon or triathlon participant.    


Portrait mode content fills the entire screen of a smartphone, making the viewing experience more immersive. This full-screen real estate means viewers are less likely to be distracted by other elements on their screen and more likely to engage with the content. The format lends itself to a more personal and direct connection, as if the viewer is having a face-to-face interaction with the content creator.  


Moreover, vertical videos have higher completion rates, which is a key metric for social media platforms. They’re not only easier to watch but also to interact with, as users can easily like, comment, and share without altering their grip or orientation of the phone.


The design of social media algorithms also favours content that maximises user engagement, which includes time spent on the platform. Portrait mode videos cater to quick, engaging storytelling that’s ideal for the fast-paced nature of social media consumption. The platforms thus prioritise and promote this content format, encouraging creators to adopt it and users to consume it.


Engaging with motion and emotion


Engagement isn’t just about views; it’s about emotional resonance. Personalized portrait videos elevate mere participation into an emotive experience. Imagine witnessing your final sprint with your family and friends cheering on the side, all through a video that feels like your own movie trailer. That’s the power of personalization—transforming participants into protagonists of their own stories.


Shareability is king for brands storytelling


The true measure of content’s value in today’s digital marketing is its shareability. Portrait videos, personalized to reflect each participant’s experience, are not just content; they become organic marketing campaigns, with each share amplifying brand reach and influence.


Data-driven, insightful storytelling


Our personalized portrait videos are not just a shot in the dark, but a precision-driven strategy that could leverage any brand’s strategy in the digital realm. These videos are invaluable for crafting future marketing campaigns that hit closer to home and to the hearts of consumers.


The viral potential


When a participant shares their personalized video, they’re not just sharing a moment; they’re indirectly endorsing the event and the associated brands. This user-generated content has the potential to go viral, carrying the brand’s message far and wide, many times exceeding the initial reach expectations.


A sustainable trophy


In a world increasingly conscious of sustainability, digital trophies like personalized portrait videos are an eco-friendly alternative to physical memorabilia. They’re everlasting, easily stored, and, most importantly, kind to our planet.


Lightning fast availability after the finish line


We are all living in the age of tech speed and instant gratification, and rapid availability is a commodity expected from brands. Personalized videos are sent to each participant in 3 minutes after they finish their race. The moment you complete your race, iRewind technology kicks into high gear, ensuring personal victory tales are ready for the world to see almost instantly. And this is vital to building the perfect recipe for instant shareability, skyrocketing engagement and sensational virality.


The future of digital marketing and consumer engagement is here, and it’s portrait, personal, and powerful.


The evolution of digital marketing demands innovation that keeps pace with consumer expectations. Personalized portrait videos are the heralds of this new era. Events powered by engagement solutions like iRewind and iRewind ONE are leading the way, offering experiences that transcend traditional boundaries and forge emotional connections.


As marketeers and brand communicators, it’s time to embrace the revolution of personalized portrait videos. This is not just a trend but a transformation in how we engage, market, and celebrate. It’s how we connect in a digital age that yearns for the human touch.


For visionary marketers at mass participation sporting events, the question isn’t why but how soon they can integrate this cutting-edge tool into their strategy. With iRewind’s innovation, the future of marketing is personal, and it’s looking right at us – one portrait video at a time.


Check some of our personalized portrait videos projects we did in collaboration with Generali for #GeneraliGeneveMarathon and #SwissCityMarathon – Lucerne. And a wonderfully received video that went viral to almost 10 mio users of one of the same Generali Geneve Marathon participants.


Brand stories Digital marketing Feature story Mass participation

Record speed of delivery: how technological achievement transforms brand connection, engagement and emotions

Thanks to the advancements in technology, mass participation sporting events such as marathons, trail races, triathlons, and cycling finish lines are now becoming the actual starting point for digital celebrations. And yesterday’s most exceptional product experiences are no longer exciting, they’re expected. Combine the both and you get the perfect premise for the ultimate, innovative digital engagement tool for brands and event organisers to deliver instant gratification to participants: personalized videos from iRewind and iRewind ONE. Providing hyper personalized victory videos within an astounding 2 minutes and 57 seconds of crossing the finish line is really the ultimate marketing solution.


The need for speed in a world of instant gratification


Nowadays, the consumer’s expectation for rapid content delivery is insatiable. Particularly in the high-stakes atmosphere of a mass participation sporting event, where the physical and emotional journey culminates in a single, electrifying moment at the end, the need for immediate reflection and celebration becomes paramount. This fleeting window of opportunity is where personalized videos step in to make digital marketing history and rewrite how participants and spectators alike remember the race. And brands as well, why not?


An emotional sprint: capturing euphoria and real hype in real-time


As runners glide past the finish line, their adrenaline and joy reach maximum levels. And personalized videos capture it all, in record speed.

They get the raw, unfiltered emotions of triumph that, if not seized quickly, can fade as fast as they surged. It’s a technological sprint matching the runners’ physical one.

On the other hand, emotional openness is the perfect occasion to impact the participant. When on achievement and dopamine highs, positive connections with brands and tailored messages are at their peak.  


Shareability of the victory: social media is the new finish line


Once a more individual or restrained experience, the finish line is now a shared one, with not only friends and family, but also with the extended online communities on social media. Personalized videos continue the performance with a conversation about a race well run. The rapid turnaround of personalized videos ensures that marathoners can share their running experience while the cheers are still ringing in their ears.


The golden hour for brands: making every second count. 

Time is not only money, but first of all connection and engagement 


For brands, the moments after the marathon are crucial. This is when the emotional connection between the brand and the participant is at its zenith. Through personalized videos, brands can become an integral part of multiple personal victory narratives. The quick delivery of personalized content not only capitalises on the participant’s heightened emotional state but also associates the brand with that peak moment of personal success. Personalized videos also go beyond just quick content delivery—it’s about creating a personalized experience that speaks directly to the runner. Each video is a reflection of the individual’s journey, tailored to their race, their effort, their story. This level of personalization builds a deep, emotive connection between the participant and the event, fostering loyalty and creating brand ambassadors out of every runner.


From runners to storytellers: the transformative impact of personalized videos


Mass participation sporting events are the perfect storytelling occasions. Participants are both runners and micro-influencers, organically expanding the overall event’s reach. The more shareable the content, the larger the audience and higher the impact. Personalized videos are the perfect way to share the experience, in the right format at the right moment, exactly after the finish line.


Personalized videos stand out in the sea of sameness


Personalized videos offer a competitive edge. With incredible speeds of delivery to all participants, they are the differentiator that positions marathons and brands alike as leaders in innovation. 


In the rush of life, the moments that matter most are often the ones that pass us by the quickest. Personalized videos freeze time and allow to relive the unrelievable.

Digital marketing Feature story Mass participation Spotlight Stories

The video revolution is here. Discover how hyper personalization of video content is redefining and repurposing digital marketing landscapes.

A huge number of tools and strategies fight for the attention of marketers nowadays. Amidst the noise of options, video content emerged, not just as an additional medium, but a dynamic force transforming the marketing environments everywhere.


The video revolution is leading digital marketing strategies


We’re now halfway through the golden age of video consumption, a trend propelled by technological innovation and evolving viewer preferences. The ubiquity of smartphones and the proliferation of high-speed internet as well as spending more time at home during the past years, have converged to make video content not just accessible but a must-have, integral element of the daily digital experience. According to a report by HubSpot, over 54% of consumers expressed a desire to see more video content from businesses they support. Moreover, consumers today are not just viewers but participants in a visual journey that should reflect their preferences, aspirations, and lifestyles. A survey revealed 87% of marketers credited video with a direct, positive impact on sales, with 96% agreeing that videos augmented user understanding of their product or service. Marketers have also underscored the prodigious impact of video content, with 83% advocating for videos under 60 seconds. This evolution is not sporadic but aligns with the rise of platforms like TikTok, which have made engagement the cornerstone of effective video content.


Much of this shift towards video consumption was created by the platforms we binge weekly


Netflix, Disney, and HBO are not just titans in the entertainment industry; they are savvy navigators of the landscape of advertising and digital marketing, leveraging data and technology to redefine engagement, content dissemination, and brand visibility. These media giants are responding to a profound global shift – a digital renaissance marked by an insatiable consumer appetite for video content.

Netflix’s 208 million subscribers benefit from personalized marketing, using algorithms and viewer data to enhance content discoverability. Disney, after launching Disney+, gained 100 million subscribers in 16 months, emphasising engagement over mere visibility. Meanwhile, HBO Max utilises data to guide content creation and distribution. These changes represent a worldwide trend in video content. Brands orienting towards content that is authentic and carefully placed in the context of the consumers are thriving in their digital marketing strategies.


We are in an era where video content is king. It’s about engagement metrics, conversion rates, and viewer retention 


This video consumption trend transcends entertainment; it’s redefining advertising and digital marketing, making video content the symbol of effective, engaging, and results-driven marketing. Companies are now more than advertisers, they are content creators, strategists, and data analysts. Consumer insights transform video content from passive visual narratives to interactive, engaging, and conversion-oriented marketing tools.

Recent years’ surveys spotlight the meteoric rise of video content in the strategic arsenals of marketers. According to Wyzowl’s State of Video Marketing survey, a staggering 91% of businesses have integrated video as a cardinal component of their marketing strategies. This isn’t a superficial trend, but an evolution rooted in a consumer shift towards visual, immersive, and interactive content. The global digital video viewership is projected to burgeon to 3.5 billion, underscoring this universal and insatiable appetite we have for visual narratives.

Every second spent on video content is engagement, a connection that transcends digital interfaces, immersing viewers. And brands get that relatable, tangible, and engaging character. People are allocating 17 hours per week on an average to online videos, with a whopping 52% more likelihood to share video content than any other content type.

In this dynamic interaction of pixels and perspectives, iRewind ONE emerges as a quintessential digital marketing tool.


Personal performance as authentic narratives, engaging video artefacts that are easily shareable on mobile devices


It’s not just about viewing your marathon performance; it’s about experiencing, living, and relishing every frame, every move, every emotion. Emotion in motion can only be relayed through iRewind and iRewind ONE hyper personalized videos. 75% of viewers are engrossed in short-form video content on their mobile devices. This underscores the incredible shift towards content that is not only visually captivating but also concise, potent, and tailored to the fast-paced, mobile-first consumer lifestyle. The emphasis is not just on creation but on strategic, targeted, and personalized dissemination, a feature iRewind and iRewind ONE hyper personalized videos lead with dominance. A consumer trend tracker survey unveiled that 69% of U.S. consumers prioritise authenticity and relatability over polished, high-quality video or audio.


iRewind and iRewind ONE hyper-personalized videos stand for content that reflects, resonates, and sheds light on individual identities and stories


Today’s consumers crave authenticity, high quality and instant gratification. They seek content that’s concise, versatile, and instantly shareable across various platforms. Enter iRewind and iRewind ONE personalized videos. While they’re perfectly tailored to the individual, they retain the raw essence of athletic prowess. This unique mix touches each video with the genuine feeling consumers yearn for. By capturing real moments from real people, these videos serve as enduring memories that last throughout the years. And that’s the ripple effect brands can have over consumers while choosing personalized videos as their engagement mechanisms.

Just imagine the brand impact when this innovative approach reaches marathon participants directly. Instead of a generic ad campaign to address all audiences, with personalized videos, a brand can actually have 10,000 ads straight to each of the people in the audience. Thus harnessing the power heartfelt, meticulously crafted personalized video memories, brought to life by iRewind and iRewind ONE. It’s not just marketing; it’s an emotion-driven revolution.

Looking ahead, the visual revolution is set to gain momentum, with 70% of marketers who haven’t yet ventured into video planning to do so for the next months and years. iRewind and  iRewind ONE videos transform generic content into personalized narratives that speak, resonate, and convert. This is a digital video marketing tool through which brands are experienced and content is not viewed, but felt.